Pruksa Real Estate is aiming for a 9% share of the Greater Bangkok condominium market by the end of this year. The launch of its latest condo project, The Reserve, worth Bt1.8 billion may just do the job. Managing director Prasert Taedullayasatit said the company had recorded condo presales worth Bt11 billion in the first eight months. When those are combined with The Reserve, total presales could reach the 2013 target of Bt14 billion. If so, that would boost its share of the condominium market in metro Bangkok to 9 per cent, up from 4 per cent in last year, making Pruksa a leader in this segment, he said.
Condos will account for about 35 per cent of the company’s total presale target of Bt40 billion, with the rest contributed by detached houses and townhouses, he said.
Prasert said that although the Greater Bangkok property market seemed set to grow only slightly in the current second half, some market segments were continuing to do well, especially locations close to the mass-transit system and the central business district.
The Reserve on Kasemsan 3 offers a starting price of Bt160,000 per square metre or Bt4.5 million per unit. This is Pruksa’s sixth and last project launch this year, after five projects worth Bt15 billion launched in the first half.
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