Research Centre
Phuket Hotel MarketView


Phuket Hotel MarketView H1 2018


12-year Occupancy Rate Record Broken as Tourism Grew Phuket saw a significant increase in international tourist arrivals on direct international flights at 22.6% Y-o-Y in the first six months of... More Detail
Phuket Hotel MarketView H2 2017


Solid Growth in Tourism Leads to Strong Hotel Performance In H2 2017, there were 2.3 million international tourist arrivals in Phuket, a growth of 16.1% Y-o-Y. The full year’s arrivals rea... More Detail
Phuket Hotel MarketView H1 2017


Market Shifting Toward Quality Tourism Phuket has continued to be the top resort destination in Thailand with its continued growth in tourist arrivals. More than half of the tourist arrivals ... More Detail
Phuket Hotel MarketView Q4 2016


The Crackdown on Zerodollar Tours Affects Hotel Performance The key hotel performance indicators have continued to be strong in 2016. Hoteliers have been sacrificing ADR for record-high occupanc... More Detail
Phuket Hotel MarketView Q3 2016


Clampdown on Zero-Dollar Tours Shows No Significant Effect Despite the low season, Phuket saw an increase in tourist arrivals and record high hotel occupancy. Chinese tourists made up a signific... More Detail
Phuket Hotel MarketView Q2 2016


Record High Occupancy in the Low Season Phuket saw an increase in tourist arrivals and record high hotel occupancy in the low season. Hotel performance continued to be driven by Chinese tourists... More Detail
Phuket Hotel MarketView Q1 2016


More Dependent on Chinese Tour Groups International passenger arrivals at Phuket airport grew by 18% Y-o-Y. Russian arrivals recovered with an increase of 11% Y-o-Y; however, they only accounted... More Detail
Phuket Hotel MarketView Q4 2015


Tourist arrivals continued to be strong, with 3.4 million arrivals coming to Phuket in 2015, growing by 6% y-o-y. Chinese arrivals continued to grow faster than tourists from other nations, with gr... More Detail
Phuket Hotel MarketView Q3 2015


Strong Occupancy amidst a Weak Thai Baht Despite the low season, tourist arrivals into Phuket continue to be strong. According to AOT, in Q3 2015, there were 801,305 international passenger arri... More Detail
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