Research Centre

Global Retail Placemaking 2016: What is the role of retail in placemaking?


08 Dec 2016

Placemaking is a much-discussed topic that—like “omnichannel,” “the Internet of Things,” and other ongoing trends—has become a talking point without necessarily having acquired an agreed-upon definition.

To help address this, we uncovered 22 examples of properties around the world which highlight the role that retail plays in establishing a place. Very simply, we found that placemaking is an effort to draw people to a place by creating compelling reasons for them to visit.

Although people still enjoy and prefer to shop in stores, they have become more demanding: alongside all the functional aspects of a shopping trip, they want an experience. This is what retail placemaking strives to deliver—the experience along with the functional.

 

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James Pitchon
Executive Director

Phone: +66 2 119 2901
Fax: +66 2 685 3307
CBREThailand
Executive Director
james.pitchon@cbre.co.th
Sales Staff
Jariya Thumtrongkitkul
Associate Director - Retail Services

Phone: +66 2 119 2792, +66 2 119 2795
Fax: +66 2 685 3307
CBREThailand
Associate Director - Retail Services
jariya.thumtrongkitkul@cbre.co.th
Sales Staff