Research Centre

Phuket Hotel MarketView Q3 2016


15 Dec 2016

Clampdown on Zero-Dollar Tours Shows No Significant Effect

Despite the low season, Phuket saw an increase in tourist arrivals and record high hotel occupancy. Chinese tourists made up a significant percentage of arrivals and the number continues to grow.

The recent crackdown on the zero-dollar tours at the end of August caused concern about its possible impact on tourist arrivals and the performance of those hotels that rely on this market. However, no effect was seen in Q3 possibly because tour packages had been purchased before the crackdown.

Hotels achieved a record high third quarter occupancy rate at 76% with a stable ADR; as a result, RevPAR improved by 8.7% Y-o-Y. We believe hotels continue to offer promotional packages and discounts to tour groups.

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James Pitchon
Executive Director

Phone: +66 2 119 2901
Fax: +66 2 685 3307
CBREThailand
Executive Director
james.pitchon@cbre.co.th
Sales Staff
Prakaipeth Meechoosarn
Director - Resort Property

Phone: +66 81 538 6879 (mobile), +66 76 689 991
Fax: +66 76 689 919
CBREThailand
Director - Resort Property
prakaipeth.meechoosarn@cbre.co.th
Sales Staff