Phuket Hotel MarketView Q3 2016
15 Dec 2016
Clampdown on Zero-Dollar Tours Shows No Significant Effect
Despite the low season, Phuket saw an increase in tourist arrivals and record high hotel occupancy. Chinese tourists made up a significant percentage of arrivals and the number continues to grow.
The recent crackdown on the zero-dollar tours at the end of August caused concern about its possible impact on tourist arrivals and the performance of those hotels that rely on this market. However, no effect was seen in Q3 possibly because tour packages had been purchased before the crackdown.
Hotels achieved a record high third quarter occupancy rate at 76% with a stable ADR; as a result, RevPAR improved by 8.7% Y-o-Y. We believe hotels continue to offer promotional packages and discounts to tour groups.
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