Buy a Hotel in Thailand

Thailand As a Tourism Destination

Extensively recognized as the South East Asia’s tourism capital, due to its welcoming hospitality and culture, delicious food and drink, nightlife, and strong value for accommodation, Thailand has expanded its service sector capabilities in line with its strong economic growth and tourism demand from both the corporate and leisure segments.

Thailand Tourism and Investing in Thailand’s Hospitality Sector

While the country’s stature as a tourism hub is certainly attractive to would-be investors to buy hotels in Thailand, many are drawn to Thailand’s strong inbound tourism figures, and resilience to historical local and international economic disruptions.  Furthermore, yields generally are stronger relative to those offered in major Asia Pacific markets such as Hong Kong, Singapore, and Japan, and at a smaller ticket price.

Relative to tourism, Thailand had 39 million international tourist arrivals in 2019, representing a 4% year on year growth, and averaging 9% growth year on year over the last 5 years.  Over 65% of Thailand’s tourists originate from within East Asia, followed by Europeans (18%) and other continents.  And despite challenging international conditions affecting international and domestic travel over the past 15 years, such as the global financial crisis, SARS, or the Avian flu epidemic, Thailand accommodation rates and occupancies have been quick to bounce back over a shorter time-period versus other countries in the region post-disruption, this demonstrates greater investment stability in the eyes of investors.  It can be expected that this trend of resilience will continue going forward to support strong hotel acquisition demand.

Hotel Classification + Understanding Hotel Assets

Hotels for sale in Thailand can be classified into the following categories according to ‘chain-scale’:

• Economy / Budget
• Midscale
• Upper Midscale
• Upscale
• Upper Upscale
• Luxury

Each chain-scale is differentiated by room size range, facilities offered, service level and staffing, and a variety of other factors, resulting in a different level of rate and occupancy.  Bangkok’s overall market performance over the last 5 years as of 2019 was the following, represented by a combination of white label (independent), franchised, and managed hotels:

The above are merely several qualitative and quantitative aspects to determining the right investment for investors.  Successfully buying a hotel in Thailand (or serviced apartments), requires that the investor have an analytical comprehension of key micro-markets and their market conditions, an understanding of hotel profitability, be it a hotel for sale in Thailand that is already existing, under construction, or in its planning stages, familiarity with acquisition terms and conditions, and pertinent asset management. 

Work With Us

With the broadest market knowledge, specialized capabilities, and deep experience in working with developers, investors, hotel operators alike, CBRE Hotels, a division under CBRE Thailand, has a professional team of Thailand-based hotel specialists to assist in selling or buying a hotel in Thailand or serviced apartments asset, or providing you with sound professional advice on all hotel property and management related matters.

We are looking forward to working with you.