Phuket Overall Figures H1 2024

Tourism: Thailand saw a significant increase in international tourist arrivals, with the figure rising by 15.3% to 17,501,283 tourists in H1 2024, up from 15,184,632 tourists in H2 2023. However, this figure was still 29% lower than in H1 2019.
Hotel: Phuket hotel KPIs showed improvements in all indicators compared to H2 2023. ADR and RevPAR exceeded H1 2019 level by 37.3% and 31.7% respectively, while occupancy lagged by 2.1 percentage points.
Condominium: 13 new projects were launched with a total of 4,839 units. The majority were launched by listed and well-known developers. Most newly launched units are still concentrated in the West Coast (Central) area, with the Entry-level segment (
Villa: 30 villa projects were launched in H1 2024 with a total of 679 units. 54% of these projects are concentrated in the West Coast (North) area of Phuket. The Mid-range (THB 15-35 million) segment accounted for the largest proportion of new launches.