Phuket Overall Figures H1 2026

Tourism: Thailand’s international arrivals reached 15.9 million in H1 2026, a 4.9% Y-o-Y decline. The East Asia market drove this contraction, falling 7% to 8.7 million arrivals. Phuket International Airport passenger arrivals mirrored this trend, decreasing 1.4% Y-o-Y to 4.39 million from 4.46 million passengers in H1 2025.
Hotel: Phuket’s hotel sector remained flat in H1 2026, with occupancy down 0.8 percentage points and ADR increasing modestly 0.9% Y-o-Y.
Condominium: The number of new project launches increased 44.8% compared to H2 2025. Large, publicly listed developers continue to lead the market. Only three projects were completed in H1 2026, totaling 1,196 units. This is a 56.8% decrease compared to H2 2025, as many projects were delayed or were not ready for handover.
Villa: 16 villa projects were launched in H1 2026 with a total of 224 units. 35.3% of these projects are concentrated in the West Coast (Central) area of Phuket. The Mid-range (THB 15-35 million) segment accounted for the largest proportion of new launches.