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Baba Beach Club Phuket Leads the Way to Establish Phuket’s Next Hot Luxury Location

October 13, 2015
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Baba Beach Club Phuket is the latest branded residential estate and luxury beach club hotel in Phuket managed by the team behind the internationally acclaimed estate Sri panwa. Located on a 42 rai pristine oceanfront plot on Natai beach, just 20 minutes away from Phuket International Airport, the project is a joint-venture between China’s Junfa Real Estate Co. Ltd. and Thailand’s top listed developer Charn Issara Development Plc., under the name of Issara Junfa Co.Ltd.

“Offering 180 meters of unspoiled sandy beachfront with a full panoramic view of the sunset, Baba Beach Club Phuket combines Phuket’s iconic Chino Portuguese style and Shanghai Tang’s colorful, fun & joyful theme into Baba Beach Club Phuket’s own modern tropical style that will deliver a leading luxury lifestyle” said Issara Junfa’s Managing Director, Vorasit “Wan” Issara.

"The launch of Baba Beach Club Phuket will play a pivotal role in redefining the Natai area and putting the area on the map for tourists as well as residential buyers” said Ms. Aliwassa Pathnadabutr, Managing Director, CBRE Thailand, the project’s sole sales agent.

Buyers for resort properties in Phuket have traditionally focused in the West Coast areas of Kamala, Surin, Bang Tao and Layan – areas where there is a higher concentration of high-end and luxury properties. According to CBRE Research, 86% of the completed condominium and 50% of the completed villa supply is located on the West Coast.

However, Phuket is now going through a similar trend as Bangkok where prime CBD land has become scarce, therefore location trends are shifting with new key locations emerging. Prime sea-view and beachfront sites with good accessibility and proximity to amenities are becoming rare, and if available often very expensive particularly on the West. The West Coast is also becoming densely developed with increasing traffic congestion.

“We are now seeing upcoming locations where beachfront and sea-view sites which still offer an unspoiled environment are available at a more affordable price compared to traditional west coast areas. Apart from direct beach frontage, a key character of an emerging location is accessibility to the airport. The two key areas we see as emerging luxury locations are selected areas on the East Coast and Natai Beach in Phang Nga” said Ms. Aliwassa.

Natai is essentially an extension of Phuket’s West Coast, but one that offers privacy and exclusivity. The neighborhood features private beachfront individual villas, Sava Villas, a top-end luxury villa development, as well as quality resorts such as Aleenta. The unspoiled nature of the area and its tropical surroundings make the area an ideal location for luxury resort residence and a getaway for visitors. Yet, the area offers connectivity to Phuket’s key amenities where leading luxury resorts on Mai Khao beach are located 20 minutes away and retail amenities, golf courses and marinas are within half an hour.

Mai Khao itself was once an emerging location several years ago where there were only 1 to 2 five-star resorts. Today the area is home to leading luxury resorts such as JW Marriott, Renaissance, Anantara and Sala, the Turtle Village retail, as well as the recently completed Baan Mai Khao condominium. We see the potential for Natai to develop and evolve in a similar way to Mai Khao.

"The criteria that resort property buyers seek for include a sea-view or beachfront location, privacy and exclusivity and connectivity to the airport and amenities. The branding element is also important for a new location as the association of a known branded hotel operator instills confidence amongst buyers and ensures buyers of a certain standard of service and property upkeep, as well as design and specifications." said Ms. Aliwassa.

With the backing of the Sri panwa brand, Baba Beach Club Phuket ticks the boxes of a project in an emerging location. Investors also see an opportunity to invest in an upcoming location where they see potential for future capital appreciation. Apart from capital appreciation, buyers today look for a product that can offer them a rental return. The suites and villas will be part of a rental management program operated by Sri panwa where owners will be able to enjoy usage of their properties and maximize rental yield year-round. Being one of the first major developments in the Natai area, Baba Beach Club Phuket is also paving way for the area’s future development and expansion which offers a significant upside in the long-term.

Baba Beach Club Phuket comprises of 16 hotel ocean villas, 6 five-bedroom beachfront villas with a built-up area of 1,300 sq.m., 36 two-bedroom pool vllas, and 104 units of one-bedroom Baba Suite or Pool Suite & two-bedroom Penthouse. Designed to create a fun and energetic atmosphere, the project features a fitness, spa, natural swimming pools, restaurants & bars decorated with a theme that embraces the sea, matches its’ natural environment and delivers a true tropical luxury lifestyle.

Baba Beach Club Phuket will be completed and operational in Q4 2016, with a total project value of THB 3 billion. The project is currently pre-selling at the Siam Paragon Luxury Property Showcase from 8th to 18th October at 1st Floor, Fashion Hall, Siam Paragon. Exclusive offers are available for early bird investors at the show.

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