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Proud Real Estate Announces the Development of “InterContinental Residences Hua Hin”

November 28, 2019
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Proud Real Estate, a leading developer who strives to offer ‘More Than Just Living’ experience, announced that it had received licensing rights from Intercontinental Hotel Group (IHG) to develop "InterContinental Residences Hua Hin", Thailand’s first luxury branded residence licensed by the world-class hotel group. Located on the last scenic beachfront land piece of Hua Hin right on Petchkasem Road, at Hua Hin Soi 71 opposite Market Village- acquired at record-high price of 150 million baht per rai- the new exclusive property offers its residents a comprehensive range of world-class hotel amenities and unobtrusive InterContinental Hotels and Resorts. CBRE has been appointed sole agent for the project.

Proudputh Liptapanlop, Executive Director, Proud Real Estate Public Company Limited, revealed that “The development of “InterContinental Residences Hua Hin” stands as a key milestone of our long partnership with InterContinental Hotel Group (IHG), and marks Thailand’s first luxury residence to receive licensing from IHG for its flagship brand, InterContinental Hotels and Resorts, emphasizing the exclusiveness of the property as one of few InterContinental Residences around the world that can be found only in selected leading global cities like Boston and Dubai. The project reflects the trust and confidence that the world-class hotel group like IHG have placed on us. It will also be a testament to our “More Than Just Living” concept- with a meticulous attention to all design elements, going beyond delivering flawless of living spaces. Residents will not only enjoy exclusive benefits and promotions from subsidiaries and affiliates of IHG across the world through the IHG Rewards Platinum Elite Membership. Moreover, they will have access to a range of special privileges designed to meet all aspects of their lifestyle through Proud Privileges, including access to 111 Social Club, a beachfront clubhouse, a refurbishment of an old, stately colonial mansion located beside the project site, slated to be a new leading lifestyle and travel destination of Hua Hin. We believe that 111 Social Club will be a new up-and-coming ‘check-in’ spot for tourists and travelers.”

According to Serena Lim, Vice President Development, InterContinental Hotels Group (IHG), South East Asia and Korea, “We are privileged to strengthen our partnership with Proud Real Estate in developing “InterContinental Residences Hua Hin” to bring this exclusive residential project that offers unique and enriching experiences to everyday life, redefining luxury living in the heart of Hua Hin. For IHG, selecting the right partner is pivotal in the success of the project, and Proud Real Estate ticks all the boxes as a leading real estate developer with commitment to the highest standard of quality. With their successful track record at the InterContinental Hua Hin Resort, InterContinental Phuket Resort, as well as the highly acclaimed Holiday Inn Resort Vana Nava Hua Hin, we are confident in Proud’s strong and robust business fundamentals and expertise in this long-time favorite beachfront city.”

For IHG, selecting the right partner is pivotal in the success of the project, and Proud Real Estate ticks all the boxes as a leading real estate developer with commitment to the highest standard of quality. With their successful track record at the InterContinental Hua Hin Resort, InterContinental Phuket Resort, as well as the highly acclaimed Holiday Inn Resort Vana Nava Hua Hin, we are confident in Proud’s strong and robust business fundamentals and expertise in this long-time favorite beachfront city.”

Paisit Kaenchan, Managing Director, Proud Real Estate Public Company Limited, elaborated more details about InterContinental Residences Hua Hin, “Accenting ‘A Residence of Legacy” development concept, the new property encompasses the best elements for a super luxury residence that leads its residents far beyond the boundaries of being simply a place to live, and accommodates a closely connected family where different generations live together in harmony. Featuring ‘Colonial with a Modern Twist’ design concept, the project combines classic colonial style with modern luxury, as well as a comprehensive range of facilities and services of world-class hotel standard.”

Valued at more than 3,500 million baht, InterContinental Residences Hua Hin comprises around 70% of open space where residents can enjoy over 7,000 square meters of lush garden, beautiful private beach and 7 swimming pools for children, the elderly, and water sport enthusiasts, seaside acrylic-edge jacuzzi, hidden gym that looks up to a swimming pool, spa, beach pavilion and other facilities.

The residence offers highest level of living privacy, with only 238 residential units, with limited 3 – 13 units per floor. Each unit, fully-furnished, comes with practical space and design, and available in different variations starting from 45-sq.m. one-bedroom type; units with direct access to swimming pools; three-bedroom duplexes with private pool to 300-sq.m. penthouses with 270° sea view. Residents can enjoy a comprehensive range of world-class hotel amenities and unobtrusive InterContinental service, including butler/concierge, housekeeping, laundry, and maintenance for a hassle-free vacation at Hua Hin.

Aliwassa Pathnadabutr, Managing Director of CBRE Thailand, the sole agent of InterContinental Residences Hua Hin, commented that “The 2019 outlook of real estate market in Hua Hin is positive with an optimized demand-supply balance, with cumulative demand for beachfront condominiums. No new residential development in Hua Hin beach has been introduced in the market for over 11 years since most of beachfront land has been targeted for luxury hotels and resorts, and the remaining land is occupied as a private residence of the old wealthy family. Considering the condominium market in Hua Hin city during the past 10 years, there are only 356 units of new beachfront condominiums on offer, of which 85% was sold. The development of public utilities and infrastructure in Hua Hin is fast progressing, spearheaded by Thailand Riviera tourism development project and transportation network, including motorways, dual rail and high-speed trains. These will increase the capacity of the city to accommodate more tourists and make traveling to Hua Hin much more convenient. InterContinental Residences Hua Hin is one-of-a-kind luxury development never exist before in Hua Hin and will be ideal property for consumers with high purchasing power who are looking for a perfect holiday home and valuable asset for long-term investment.

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