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Absolute to bring Travelodge Hotels to Thailand

By on Oct 06, 2015 in Hotel-Tourism

Travelodge Hotels Asia has entered into an agreement with Thailand’s Absolute Hotel Services Group to for Travelodge Thailand.  There are currently almost 1000 Travelodge-branded hotels globally. This is a joint venture to introduce Travelodge brands to Thailand. The plan is to introduce 4 brands – Nano, One, Skye and the main Travelodge brand. Each brand has its’ own market positioning and design concepts.

Explaining the introduction of Travelodge into the Thai market, Jonathan Wigley, CEO of AHG, said: “Thailand continues to be one of Asia’s most popular holiday and business destinations. Travel and tourism is a key contributor to the Thai economy and the country’s GDP. “Specifically, the midscale hotel segment that Travelodge and its three sub-brands operate in is expected to fit in well with the travel demographics of Thailand. We are excited to bring in a new international brand to Thailand and we target over 4000 keys in Thailand for Travelodge by 2020.”

Absolute Hotel Services is a well established organisation and owns the Eastin Grand Hotels, Eastin Hotels & Residences, Eastin Easy and U Hotels & Resorts brands in Thailand, Vietnam, India, Middle East, Indonesia and Europe.

Source: TTG Asia, 29th September 2015. Absolute to bring Travelodge hotels to Thailand.

Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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