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Bangkok Homes for Sale – Demand Growing says Pruksa

By on Jun 19, 2014 in Property News, Residential

Driven by the strong demand from the middle- and upper-income segments, demand for detached houses grew by 2 per cent in the first quarter although the overall Greater Bangkok property market dropped by 10 per cent, said Nimit Poonsawat, Pruksa Real Estate’s managing director for detached-housing projects. Given this strong demand, Pruksa plans to launch between 15 and 17 new detached-housing projects worth Bt15 billion in the second half of this year, on top of the 12 projects worth Bt11 billion launched in the first half.

The firm aims for presales in detached-housing projects of between Bt10 billion and Bt12 billion this year, about 20 per cent of its revenue target of Bt40 billion to Bt42 billion, he said. The company recorded presales worth Bt3 billion in the first quarter, up 1 per cent from the same period last year.

Demand for luxury houses has also continued to grow, as proved by Bt500 million worth of presales from its luxury brand The Palm at Pattanakan Soi 38. These houses cost from Bt9 million to Bt25 million. The main target customers in this category are entrepreneurs who have not suffered any ill effects from the coup, he said.

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Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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