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Bangkok Property – Hotels Dissuaded from Dropping Rates

By on Apr 30, 2014 in Hotel-Tourism

BANGKOK’S hotels, which have suffered low occupancies in recent months, will not be able to fully recover until a peaceful resolution is found to the country’s political crisis. In the meantime, traveller confidence in the destination must be restored, said industry leaders at the Thailand Travel Forum yesterday.

Dillip Rajakarier, CEO of Minor Hotel Group, which saw occupancy slide to 20 per cent at its worst affected properties in Bangkok, questioned the effectiveness of Tourism Authority of Thailand pumping millions of baht into publicity campaigns.  “What’s the point of marketing Bangkok when people are worried about travelling here?” he said. “We need something like an insurance scheme, underwritten by the government, so we can reassure guests that if something happens while they are staying with us, they will be put on a flight back home without having to pay for it.”

However, while occupancy had plummeted, hoteliers said they had managed to maintain rates. “Rates were higher than we thought they would be in Q1,” said Peter Henley, president and CEO of Onyx Hospitality Group.

Dusit’s key Bangkok property, which is located opposite Lumpini Park where the remaining government protesters are encamped, saw occupancy fall below 30 per cent from January to March.

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Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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