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Bangkok Rentals – Keeping Bangkok a Top Destination

By on Jul 30, 2014 in Hotel-Tourism

Despite the political crisis of the past several years, Bangkok is still considered one of the top tourist destinations in the world.  According to the latest MasterCard survey, Bangkok ranks No 2 in global top destinations with 16.42 million international overnight visitors this year, while London took over the top rank with 18.69 million.  They are followed by Paris, Singapore and Dubai. Bangkok and London have been vying for the crown for years.

Hotel investors still hold a bullish view of the Bangkok market even though room rates remain low and the immediate return on investment is not impressive.  In fact, over the past several years, Bangkok has consistently boosted its supply of hotel rooms, with growth reaching a high of 10 per cent this year. According to a forecast for the next three years, this trend is set to continue but at a more leisurely pace. If arrivals multiply as projected, room rates are likely to improve.

Having been the No 1 destination for visitors sounds positive, but whether it will generate maximum benefit for the country will depend on the strategy to draw the right groups of visitors.  The focus should be on the middle to high-end segments of the market.  Thailand excels in offering the most value for money for wide ranges of the market.

Thailand has enjoyed an enviable position as the leading Southeast Asian destination with an exceptionally high level of repeat visitors. This position is not guaranteed and the government is the only authority that can help protect that position in certain areas such as safety and security, infrastructure and environmental protection.

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Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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