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Bangkok Retail Analysis – Traditional shops ‘not dead’

By on Mar 04, 2015 in Retail

Ratchaprasong-from-above-300x194Traditional Thai retail businesses are expected to stay afloat, but as e-commerce grows their market share is likely to drop over the next five years. Aat Pisanwanich, director of the Thai Chamber of Commerce’s Center for International Trade Studies, yesterday said traditional retail businesses would manage to survive even after regional economic integration late this year. “Not all Thais are rich and can afford goods only from department stores and modern trade outlets or travel to buy them,” he said. “Traditional retail outlets will remain the main resource for your average consumer.”

However, Mr Aat admits proliferating e-commerce will unavoidably affect traditional Thai shops, whose market share is expected to fall to 30% in five years from 40% now.

Not surprisingly, one area of healthy growth will be online shopping, rising to an expected 2.9% from 0.8% now.

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Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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