Charn Issara Launches 2 Downtown Luxury Projects in Rama IX – Bang Na Area
Worth 4.4 Billion Baht to Tap High-end Segment
Charn Issara moves forward in high-end property market, setting to launch 2 new luxury projects, “Issara Residence Rama 9” and “Baan Issara Bangna” on downtown locations, with renowned architecture firm A49 joining the distinctive design of crafted elegance, and professional marketing and sales consultant CBRE helping stimulate sales among high-end customer group. It is confident in consistent demand in high-end housing market and expects to receive a good feedback, planning to launch pre-sale on August 8.
Mr. Songkran Issara, the CEO and Managing Director, Charn Issara Development Public Company Limited, discloses that the property business continues growing due to several key factors including the government’s policy and various measures which can drive and stimulate consumer’s purchasing power as well as the company’s potential in project development which has achieved previously through selecting distinctive locations which can respond the lifestyle and requirement of consumers who are looking for a residential estate with complete facilities, environment and transportation system.
“From the potential of each project which Charn Issara has developed successfully, the company never stops in selecting prime locations for new projects to meet customer’s requirements. We plan to launch 2 luxury locations to develop 2 new super-luxury projects for high-end customers. We do a market study and find that demand on super-luxury single detached house in downtown remains strong and the company developed Baan Issara Rama 9 which received a good feedback from customers, significantly representing our potential and experiences in luxury housing project development,” says Mr. Songkran.
The 2 single detached house projects scheduled to launch comprise: “Issara Residence Rama 9,” a super-luxury single detached house project in most downtown, which conveys a modern tropical concept with a comfortable living and simplicity in the lifestyle of people of new age, yet preserving the principle of the nature and experience of freedom for living. It is located on a plot sized around 9 rai on Rama 9 Road Soi 13 with only 20 units. Each unit is on a plot sized 112-208 square wah with a living space of 700-764 square meter along with full facilities including club house, fitness, salt water swimming pool, garden area with a privacy space, warm with the nature for family. There are 3 housing types:
TYPE A: 3-storey single detached house with a usable are of 764 square meter, 5 bedrooms, 5 car park lots, a living room and a family room, Thai kitchen, pantry, 2 maid rooms, elevator and a swimming pool.
TYPE B: 3-storey single detached house with a usable are of 726 square meter, 5 bedrooms, 5 car park lots, a living room and a family room, Thai kitchen, pantry, 2 maid rooms, elevator and a swimming pool.
TYPE C: 3-storey single detached house with a usable are of 700 square meter, 4 bedrooms, 4 car park lots, a living room and a family room, Thai kitchen, pantry, 2 maid rooms, elevator.
All are designed by Architect 49 Company Limited (A49) which can create city housing design, blended seamlessly with the nature, offering a perfect city living experience and meeting customer’s requirements. Unit prices start from 80-120 Million Baht with the project value of 1,800 Million Baht.
Meanwhile, “Baan Issara Bangna” is a single detached house project with the design reflecting the principle of nature to create every single square meter of living space to be a genuinely comfortable living. The project is situated on a plot sized around 24 rai on Bang Na Road KM 8, offering 43 units on a plot sized 99-228 square wah and a living space of 425-633 square meter with full facilities including club house, fitness, amphitheater and salt water swimming pool, embraced with greenery garden. 3 housing types comprise:
TYPE A: 3-storey single detached house with a usable are of 633 square meter, 6 bedrooms, 5 car park lots, a living room and a family room, Thai kitchen, pantry, 2 maid rooms, and elevator.
TYPE B: 3-storey single detached house with a usable are of 504 square meter, 4 bedrooms, 4 car park lots, a living room and a family room, Thai kitchen, pantry, 2 maid rooms, and elevator .
TYPE C: 2-storey single detached house with a usable are of 425 square meter, 3 bedrooms, 4 car park lots, a living room and a family room, Thai kitchen, pantry and 2 maid rooms.
All are designed by Architect 49 Company Limited (A49). The design offers the closeness with nature, shaded with a large garden, with perfect functions. Unit prices start at 46 Million baht with the project value of 2,600 Million Baht.
Ms. Aliwassa Pathnadabutr, Managing Director, CBRE Thailand, discloses that from CBRE’s experiences in marketing luxury single detached house in the city, CBRE found that potential of sales activity and consumer’s purchasing power in super-luxury single house in the city remains strong whereas products in the market can rarely meet requirements of customers who need a super-luxury house in the city with an ample living space for a large family and being located on a suitable location in downtown. Design concept, functions and selection of premium quality materials are key factors for this customer group when making a decision.
Issara Residence Rama 9 and Baan Issara Bangna are designed exceptionally to provide a large living space. Issara Residence Rama 9 offers 4-5 bedrooms with a usable area of 700-764 square meter on a plot sized 112-208 square wah. Baan Issara Bangna offers 3-5 bedrooms with a usable area of 425-633 square meter on a plot sized 99-228 square wah. The design focuses on the natural light and wind direction, coming with premium grade specifications and ample car park spaces for family members, which are unrivalled in the super-luxury market.
Additionally, locations are great. For Issara Residence Rama 9, the location is in the heart of Bangkok on Ratchada-Rama 9 Road, a new hot spot or new central business district surrounded with leading office buildings and close to full facilities. Rama 9 Road is also a key convenient transit to business area like Asok, Sukhumvit, Sathorn and Silom or to the Motorway to outer city and the Suvarnabhumi Airport. The project is also situated near the Sirat-Rama 9 Expressway and the Orange Line, an extension of MRT mass transit in the future.
Meanwhile, Baan Issara Bangna is situated in eastern Bangkok, one of the most popular residential zones, due to various infrastructures like transportation routes and facilities which are significantly in a rising number comprising a regional shopping center like Mega Bangna or new large-scaled shopping center, Bangkok Mall, as well as an expansion of office building.
Source: Charn Issara Development PCL.