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Facebook Pages to be Revamped

By on Feb 16, 2011 in Property News

Source: propertyadguru.com, by Alice Allan dated February 16, 2011

In just a few weeks, Facebook Pages will undergo a major upgrade that should make promoting your real estate business that much easier. So what can you expect when Facebook flips the switch?

In an email to users, Facebook explains that the new pages will include:

  • Notifications when fans interact with your page or posts.
  • A place to showcase photos along the top of your page.
  • A news feed for your page.
  • The ability to Like and post on other pages as your page.

That last option is probably the most useful to agents who want to promote their business, as it means they can “like” and post to other pages under their business or Facebook Page name. The notifications feature is also handy for agents who use Facebook to keep in touch with clients, but don’t want to have to keep checking Facebook itself.

But while there are some advantages to the new pages design, there are also a few things agents should look out for when they switch over:

  • The photo display at the top of your page will automatically include photos you have uploaded, so you’ll need to make sure you have professional and relevant photos displayed here.
  • The tabs that many agents use to direct people to extra information about their business will disappear, which mashable.com describes as “a blow to the effectiveness of Pages.” We have a feeling Facebook will address this issue at some stage in the future, but for now it’s important to make sure your “info” section includes everything you want visitors to see.
  • If you have more than one person using the “post as a page” feature, you could run into trouble if you end up sending out a confused message, so make sure everyone using this feature keeps things consistent.

Have you switched over to the new Facebook Pages design yet?  Let us know whether you love it or hate it in our comments.

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