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Hoteliers Wary of Fast-Growing Airbnb

By on Mar 13, 2017 in Hotel-Tourism

Industry Analysis Characterises Website as More Like a Sophisticated Rental Operation Than a Casual Business

cbre hotel report, research

The hotel industry, in a research report, has branded Airbnb a professional short-term rental operation rather than a casual home-sharing service. WSJ’s Chris Kirkham tells Tanya Rivero it is part of the hotel sector’s efforts to encourage stricter regulations on Airbnb.

In its quest to prove Airbnb Inc is more than a casual home-sharing service, the hotel industry issued a stinging analysis of the website that casts the company more like a professional short-term rental operation.

The report released Thursday found that Airbnb hosts who rent out two or more properties in a single month represent the fastestgrowing segment of the company’s revenue in the US. The analysis, conducted by real-estate firm CBRE and funded by the American Hotel and Lodging Association, an industry trade group, analysed two years’ worth of Airbnb listings and revenue generated across the US.

The researchers found that revenue from hosts who operated two or more entire properties on the platform in 2016 nearly tripled from a year earlier, growing to more than US$1.8 billion (Bt63.6 billion) from about $611 million. Those multiunit hosts accounted for nearly a third of all US revenue on Airbnb during a one-year period from October 2015 through September 2016, according to the analysis, up from 25 per cent a year earlier.

The findings come as cities around the world have battled with the short-term rental website, arguing Airbnb provides a platform for illegal hotel operators. Clashes in many cities have centred on the growing number of units that are operated year-round as nightly rentals, often run by investors or sophisticated property managers.

The hotel industry has been at the forefront of lobbying for stricter regulations on Airbnb that it says are needed to put the service on a level playing field with traditional hotels. Airbnb has launched a lobbying offensive of its own in recent years aimed at fighting new regulations or seeking compromises that allow the company to continue operating.

Airbnb often says its service is ideal for middle-class families looking to make ends meet by renting a spare room or their homes for a weekend here or there. But the researchers at CBRE said their analysis runs counter to that assertion.
“Airbnb has been saying they don’t really want that group to be the main driver of their growth, that they want it to be people sharing their own homes,” said Jamie Lane, a senior economist with CBRE Hotels research. “But the data clearly shows the opposite trend: that operators and hosts are taking a more commercial approach.”

Airbnb spokesman Nick Papas called the study a “misleading, inaccurate report” that was “bought and paid for by the big hotels”. He called the effort “the latest example of the industry’s willingness to say and do anything to protect their record profits, preserve their ability to price gouge consumers and squash their competition”.

Papas also questioned the study’s methodology, pointing to what he said were problems in how it defined metropolitan areas, as well as data on how frequently given listings are booked, which is proprietary. He said the report also failed to account for hoteliers that use the platform to advertise rooms, which he said would add thousands of listings.

Lane said CBRE’s report didn’t define operators based on how frequently their listings are booked. Rather, he said the report looked at only whether operators were renting out two or more entire homes, and analysed data indicating whether a unit was booked or empty on any given night.

He added that most hotel rooms advertised on the site would show up as single rooms, not entire homes.

Separately, Airbnb closed a $1 billion funding round that values the company at $31 billion, according to a person familiar with the matter. It has raised more than $3 billion since it was founded in 2008.

The CBRE report used data from Airdna, a company that gathers details on the types of properties and room rates from Airbnb’s web listings. CBRE focused on Airbnb hosts that operate two or more entire properties, not listings such as an individual room in a house.

The researchers said that approach allowed them to zero in on listings that aren’t likely to be owneroccupied units. In the period between October 2015 and September 2016, multiunit Airbnb hosts represented 7 per cent of all hosts, but 20 per cent of all units and 32 per cent of all revenue generated.

“That is not home sharing, that’s a business,” said Katherine Lugar, president and chief executive of the American Hotel and Lodging Association.

The number of units managed by multiunit Airbnb hosts grew in all of the top 13 markets CBRE analysed from 2015 to 2016, but the growth was particularly notable in Nashville, Oahu and New Orleans, where the number of such units more than doubled.

Many landlords, particularly in tourist destinations such as Los Angeles, Nashville and New Orleans, have discovered that Airbnb and similar companies like Expedia Inc’s HomeAway enable them to profit more by keeping dwellings ostensibly unoccupied and renting them by the night rather than offering longterm leases.

That has led to consternation among some neighbourhood and tenant associations due to a constant influx of guests, who may have rau-cous parties or cause damage to buildings’ public areas.

In Nashville, local officials are considering a measure that would phase out short-term rentals that aren’t occupied by owners. The move comes as Nashville gained a reputation as a hotbed for bachelor and bachelorette parties, leading to a proliferation of home rentals in traditional single-family neighbourhoods.

John Stern, president of the Nashville Neighbourhood Alliance, which supports measures to slow the growth of such rentals, said constant parties have unnerved neighbours.

“It’s the commercialisation of residential property, and that doesn’t have a place in our neighbourhoods,” he said.

Amy Walters, president and chief executive of Playlist Properties, a Nashville short-term rental operator that lists on Airbnb and other sites, said the biggest problem is that rules on the books aren’t properly enforced. The city already requires companies such as hers to be licensed and meet certain standards, and she said she has always complied.

But Walters said there are just as many unregulated properties in the city that aren’t shut down.

“I want the bad guys shut down, because they’re making us look bad,” she said. “But instead they’re lumping us all into one big basket and saying ‘Get rid of them all.’ ”

Airbnb has instituted what it calls a “One Host, One Home” policy in some cities such as Portland, Oregon, and New York, which bars hosts from having multiple listings on its site simultaneously. But policing the rule can be difficult, with some hosts simply creating multiple accounts to service each of their rentals.

The company faced one of its biggest setbacks last year when legislators in New York voted to increase fines to as much as $7,500 on New York City hosts who advertise rentals of less than 30 days in multiunit buildings, a violation of city codes since 2010.

Airbnb has said it hopes to reach a compromise that would free up hosts who occasionally rent their apartments for extra income.

It also yielded to pressure in London and Amsterdam, two of its largest European markets, by placing limits on the number of days hosts can rent out a home each year: 90 days in London and 60 days in Amsterdam.

Source: The Nation

Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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