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Magnolias Ratchadamri Boulevard celebrates sales gallery opening and over 35% of units sold already

By on Aug 17, 2012 in Property News

Bangkok, 16 August 2012 –Magnolia Finest Corporation celebrated the opening of its sales gallery on Ratchadamri Road by offering special promotions and discounts to customers from 16 to 19 August. In partnership with Kasikorn Bank, Magnolias Ratchadamri Boulevard is offering special mortgage loans to Thai customers. Buyers are also able to use any credit card to finance up to 1 million Baht of their condo purchase at Rachadamri’s new landmark property.

Thanawan Chaiwatana, Managing Director, Magnolia Finest Corporation, said, “Following the grand launch of the Magnolias Ratchadamri Boulevard project, we’ve enjoyed over 35% sales already, which represents a superb response from customers. It demonstrates that there is real enthusiasm for this project, and that a high number of buyers are wishing to live at this, the city’s most sought-after address. Most customers so far have been business investors or Thai independent investors who would like to buy a unit for living in and also for investing in the future. Unit types sold so far have been mainly 1 and 2 bedroom units, which start from 170,000 baht per sqm, or 8.5 million Baht per unit.”

He continued, “We have now opened the sales gallery, offering 2% discount for customers who visit and reserve from 16 to 19 August. We have also partnered with Kasikorn Bank to offer special mortgage loans to Thai customers. Customers can use all credit cards to pay for a maximum of 1 million Baht, with credit card holders able to collect points and use credit terms applicable to each card issuer.”

Magnolias Ratchadamri Boulevard has been developed on more than 6 rai of land, comprising 316 units, which range in size from 48 square metres (1-bedroom), average 80 square meters (2-bedroom) to the larger penthouses and duplex penthouses of between 250 to 360 square metres. Comprising beautifully finished residences, Magnolias Ratchadamri Boulevard, and a 5-star hotel, Waldorf Astoria Bangkok, the project is set to become the city’s most sought-after address for those who demand the best in uncompromised luxury.

“Our condominium units take up floors 17 to 54, so owners can see panoramic views of the Bangkok skyline,” said Thanawan. “Most importantly, Magnolias Ratchadamri Boulevard lies in the heart of Bangkok’s business districts, offering simple access to renowned restaurants and world famous malls. We are confident that with this superb location, the value of the property will increase during the first 5-10 years by around 6% a year. Investment into this project is a highly worthy endeavour for investors.”

Tawit Thanachanan, First Senior Vice President, Kasikorn Bank, said “We are pleased to support Magnolias Ratchadamri Boulevard due to its location, the quality of the project, and also the strong fundamentals of the developer. KBANK has provided a loan facility of 3.69 Billion Baht for this project. For Thai customers, we are pleased to offer home loans with a maximum credit line of 70% of appraisal value which is very special for a leasehold project.”

“We also foresee a bright future for the Bangkok CBD in 2012-2013. Condominiums will be more in demand in the central city area compared to single houses or townhouses. One contributing reason is due to concerns about flooding. Also, the price factor will see prices tend to increase by around 5-10% following increases in the cost of construction materials, transportation and labour. We see therefore that this luxurious condominium project will be attractive to investors,” said Tawit.

Location, Lifestyle and Quality of Life

Magnolias Ratchadamri Boulevard will feature a cutting-edge design executed in high-quality finishing materials and utilising ultra-modern fittings, allowing customers to enjoy the finer things in Bangkok’s most exclusive neighbourhood.  The building has been designed to meet the latest in Green considerations and fully comply with both the Thai 2009 Green Building Code and the Leadership in Energy and Environmental Design (LEED) certification of the US Green Building Council.

Surawat Hant, AIA, LEED AP, Design Director, Magnolia Finest Corporation Limited, said “From the outset, with its dazzling appearance, Magnolias Ratchadamri Boulevard has been carefully sculpted to introduce two layers of a three-dimensional architectural ‘petal’ that sensuously spirals along the tower’s full height and the podium’s full length, as if springing up from the ground like a Magnolia flower to reveal the inner life of the building. The ‘petal’ gives the build a dramatic profile at the heart of the Bangkok skyline whilst providing a set of very special features to house the diverse functions in the building complex, and to protect the occupants from the environment in an intelligently strategic way. Symbolically, the intertwining of the petal’s curved line represents a constant connection to the heart of people, and the heart of Bangkok.”

Vorapreut Tejapaibul, Managing Director at VDA Verb Design Atelier, A Brand and Communication Agency and customer of MRB, said, “The important factors that people consider when buying condominiums are lifestyle, convenience for transportation (especially the Skytrain) and location in relation to nearby shopping malls. They are especially interested if a project is in a good location and offers high quality of living – the materials used, the architectural design and interior design.”

Magnolia Ratchadamri Boulevard Residences offer luxury features including an exclusive and private club for use by residents only, plus a residential lobby, drop-off area and concierge. Additionally, a curved garden-view library will benefit all residents seeking peace and seclusion, and the Jogging track with slope garden and 70 metre pool with Jacuzzi and kid’s pool will serve those looking to maximise their use of the well-planned outdoor spaces. Additionally, there are 353 covered car park spaces.

Magnolias Ratchadamri Boulevard will provide a standard of service second to none in the region.  A Director of Residences is dedicated to the wellbeing of unit owners, with communal areas cared for by Common Area Property Management under a long term management agreement. There will also be valet parking, package deliveries directly to residences, direct phone access from the lobby to the units, and 24-hour welcome desk, round-the-clock concierge and security.

Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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