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Mitsubishi, AP Unite for Fourth Bangkok Condo Project

By on Aug 21, 2014 in Property News, Residential

Mitsubishi Estate Group, one of Japan’s largest developers, will continue its investment in condominium development with SET-listed developer AP (Thailand), announcing a fourth joint venture worth 3.3 billion baht because it is confident in the long-term Thai economic outlook.

Bangkok Condo

Rhythm Sukhumvit 36-38 is 72% sold after its launch in May, with the 2.9-billion-baht project comprising a 25-storey building with 497 units priced from 3.9 million baht.

Both companies target a return on equity of about 20% a year and will focus on locations near mass transit lines in Bangkok.

Mitsubishi will inject around 1.5 billion baht in this project after investing 2.5 billion earlier this year into three condo projects with AP.

“Lower economic growth is projected for this year only. Our investment depends on a long-term outlook and the economic expansion of Asean,” said Katsuaki Mori, senior executive officer for international business of Mitsubishi Jisho Residence Co, a subsidiary of Mitsubishi Estate Group.

For 2014-16, Mitsubishi plans to invest US$1.8 billion in overseas real estate including in existing destinations such as the US, Europe, China, Singapore, Vietnam and Thailand as well as new ones Malaysia and Indonesia.

Mitsubishi considers urbanisation, location of mass transit lines, rising GDP per head, falling family members per household and changing lifestyles with residential investment.

AP chief executive Anuphong Assavabhokhin said his company gained know-how from its Japanese partner, as Thai developers still lacked strength, differentiation and selling points.

“Mitsubishi can strengthen our internal management system, improve our working process and reinforce quality control and construction processes,” he said. “It can also maximise our investment and help us diversify risk.”

Its first three joint venture projects worth a combined 7.25 billion baht comprise Rhythm Asoke II, Rhythm Sukhumvit 36-38 and Aspire Ratchada-Wongsawang and recorded 50% sales on average after launching a week before the coup in May. Siam Commercial Bank is providing the financing.

Mitsubishi visited the sites several times, walking from Thong Lor to Phloenchit to learn about the Thai lifestyle and property development along the road.

All the projects will have a Japanese design, with the one on Sukhumvit Sois 36-38 project gaining interest from Japanese buyers.

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Source | Bangkok Post 20 August 2014

Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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