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Mixed Growth for Hotels on Biggest Islands

By on Sep 11, 2015 in Hotel-Tourism, Property News

The hotel business on the country’s two largest islands has developed in different ways over the first half of 2015, according to C9 Hotelworks, an asset-management and hospitality consulting firm.

Bill Barnett, the company’s managing director, said Phuket enjoyed a huge increase in arrival numbers but it did not experience a corresponding increase in revenue, while Koh Samui earned much more revenue with less growth.

“Phuket and Koh Samui have seen their markets develop in very different ways. It’s a yin and yang situation. The airport situation at both has been the defining driver of the trend,” Barnett said yesterday.


Phuket has seen a rise in the number of direct flights and traffic from low-cost carriers and charter flights, he said.

Much of the traffic was from China through direct flights. This has resulted in a leveraging towards mass-market tourist, with the combination of China and Russia accounting for more than half of international passenger arrivals.

C9’s latest study found that passenger arrivals at Phuket International Airport rose by 11 per cent from 2.8 million in the first half of 2014 to 3.1 million in the first six months of this year.

Despite the rising numbers, the volume has not translated into higher room rates.

A decided overweighing in the wholesale segment is broadly attributed to the trend.

The upcoming winter high season will be the first without a significant Eastern European contingent and will be the start of a new business cycle, Barnett said.

During the first half of this year, all hotel tiers experienced downward performance as annualised revenue per available room (RevPAR) slumped by 10 per cent, resonating in a 1-per-cent decline in occupancy rate and 9-per-cent decline in average room rate.

Among Phuket’s top five geographic source markets of China, Russia, Australia, South Korea and Britain, China was the leader with double-digit growth of 37 per cent, while the other four moved backwards.

With the continued impact of the Russian rouble’s depreciation and safety concerns, the hotel trade is forecast to remain volatile in the second half of the year.

Phuket will have 27 new hotel projects coming on stream between 2015 and 2018. A large proportion of those are scheduled to open in the second half of 2017. Patong has the highest concentration of the incoming 1,613 keys, Barnett said.

Koh Samui is considered a weak point with limited air service and no low-cost carriers, which has resulted in a drive towards sustained quality and high performance of upscale and luxury travellers.

In the aftermath of Thailand’s political events that affected markets nationwide, the resort island of Koh Samui has continued its success story of arrival growth, which spurred hotel performance in the first half of the year.

Upscale hotels stand out as the best performer during the first half with an increase in occupancy by 4 per cent and RevPAR by 27 per cent compared with the same time last year, with the latter being driven by a 25-per-cent growth in the average room rate.

Air travel was the instigator pushing numbers in the first half of the year, as international passengers arriving at Koh Samui and Surat Thani airports rose year on year by 4 and 6 per cent respectively.

An emerging sign of market maturation is charter flights coming to Surat Thani and passengers

transited to the island via ferry. Tourists from Western Europe, especially Germany and Britain, remained the broad leading markets of the resort.

Both Samui and Surat Thani airports posted significant elevations in the numbers of international non-scheduled flights. The majority of these flights originated from China.

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Source: The Nation – 11 September 2015

Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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