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New Bangkok Condominium Developments by Mitsubishi Estate and AP Thailand

By on Mar 18, 2014 in Property News, Residential

MITSUBISHI Estate Group is building on its successful development history in Japan, the US and the UK by expanding its investment in residential projects in Asia. The focus is on Thailand via a joint venture with AP (Thailand) to develop three condominium projects worth Bt7.1 billion combined this year. Last year, the company established a joint-venture firm with AP (Thailand), a listed developer, to develop three condominiums in Thailand. This marks the first step in its investment expansion in the Kingdom, he said.

AP (Thailand) chief executive officer Anuphong Assavabhokin said the partnership represented an important step toward fulfilling AP’s goals as a real-estate developer with a vision to become “the most responsive creator” for its customers.  For over 20 years, AP has remained committed to developing high-quality residential projects that fulfil the lifestyle needs of today’s urban dwellers, he said, adding that by forging an alliance with MEC, AP is taking a major step towards raising its potential as an organisation as well as the knowledge and abilities of its people.

The partnership involves in-depth collaboration between AP’s product design team and designers from Mitsubishi Jisho Sekkei, a professional firm of architects affiliated with MEC, with the goal of blending Japanese design philosophy with deep insights into Thais’ living behaviour to create joint design innovations that ensure space optimisation in every condominium unit developed by AP, he added.

The AP-MEC joint venture encompasses three condominium projects in three attractive neighbourhoods and a combined value of about Bt7.1 billion.  They are the RHYTHM Sukhumvit 36-38, the RHYTHM Asoke II, and the Aspire Ratchada-Wongsawang. The three projects will be launched simultaneously in mid-May, said AP’s chief executive.

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Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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