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New Bangkok Mega Homes Retail Development to Satisfy Developer Demand

By on Nov 05, 2013 in Property News, Retail

MEGA HOME, a store offering home and construction materials, made its grand debut yesterday in Rangsit opposite the Bangkok University campus.  It boasts more than 100,000 stock-keeping units to serve contractors and subcontractors. Supornsri Naktanasukanjn, chief operating officer of Mega Home Centre Co, said yesterday that Mega Home occupied 34 rai (5.4 hectares) of land and had an estimated value of more than Bt500 million. The store has 20,000 square metres of space and its warehouse 10,000sqm. There is parking for 300 vehicles.

“Developers, furnishing materials and home and building materials are rapidly growing, which creates the potential for growth,” he said. Home Product Center, the country’s leading home improvement retailer under the HomePro brand, is the major shareholder of Mega Home. “Therefore, we are confident of penetrating the market by bringing a professional administration system and expertise in this business along with standards and a variety of products with reasonable prices as the advantage point in helping expand market share,” Supornsri said.

“The opening of Mega Home is focusing on the target customers – contractors, subcontractors, property developers and retail stores who want to buy products in terms of wholesale and retail – which is a different target of HomePro, as the latter targets B-plus customers who mostly are residents,” he said.

Upcountry expansion is a key part of the company’s strategy, as it will focus on provinces bordering neighbouring countries. A growing economy is a crucial reason for setting up branches in border provinces. Mae Sot has many low- and high-rise property projects and Myanmar is constructing roads and infrastructure, which fuels imports of building materials from Thailand. Last year, Myanmar accounted for 14 per cent of Thailand’s cross-border trade, and Laos 19 per cent.

“The opening of Mega Homes in border provinces will also serve our target customers, as we are interested in retailers in Thailand who sell home and construction materials to traders in Myanmar. Cement, steel and roofs are expected to have good sales,” Supornsri said.

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