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Pattaya named model city for meetings, exhibitions

By on Apr 03, 2012 in Property News

The Thailand Convention and Exhibition Bureau has made Pattaya the MICE City role model for all key destinations in the Kingdom, such as Phuket and Chiang Mai.

Before his resignation from the TCEB presidency took effect on March 31, Akapol Sorasuchart said last week that the bureau and the City of Pattaya had jointly introduced six MICE (meetings, incentives, conventions and exhibitions) “routes” for international and local corporates, destination management companies and professional convention organisers.

The routes have been designed and developed from TCEB’s research, with Chon Buri and Pattaya identified as offering six distinct types of activity: adventure tourism, history and culture, factory site inspection, green tourism activities, corporate social responsibility projects and luxury tourism products.

“Information related to the six routes will be provided via the D-MICE@Pattaya mobile application,” said Akapol.

Pattaya Mayor Ithipol Kunplome said his city had been an international tourist destination for many decades, particularly for leisure travellers, who spend about Bt3,000 per day per head. The city now wants to welcome more business travellers, who usually spend about Bt4,000 each per day, in the near future.

Easily accessible from Bangkok, at 140 kilometres from the capital, Pattaya also offers nearly 400 international standard hotels, with a combined 28,459 rooms available.

The city boasts three large convention centres: the Eastern Convention Centre at Ambassador City Jomtien Hotel, the Eastern National Sports Training Centre and the Pattaya Exhibition And Convention Hall (PEACH) at Royal Cliff Beach Resort.

Akapol added that following the six MICE routes identified for Pattaya, the TCEB would work with other cities that have high potential for MICE events, such as Chiang Mai and Phuket, to create suitable new routing for activities in those areas.

Once everything is ready, the bureau will develop mobile applications for these cities as well.

The TCEB hopes the applications will help penetrate the markets for new-generation customers, corporates and international companies outside the country. This should bring new business opportunities to key MICE destinations, he said.

To ready itself and cash in on this new opportunity, Panga Vathanakul, managing director at Royal Cliff Hotels Group and the Pattaya Exhibition And Convention Hall, said her hotel had earmarked about Bt100 million for |the introduction of a Fantasea kids’ |club and renovation of the lobby and a restaurant this year in a bid to attract family customers as well as MICE travellers.

Source : The Nation, 3 April 2012

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