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Revamped Siam Discovery Bangkok Retail Space

By on Mar 01, 2016 in Retail

Siam Piwat is preparing to transform the revamped Siam Discovery Bangkok Retail Space into the country’s first lifestyle-concept shopping complex. The mall will provide in excess of 5000 international and local brands with space for more than 100,000 potential visitors a day.

“We want to create a unique shopping experience for all customers. To make the new Siam Discovery different from its neighboring shopping malls Siam Center and Siam Paragon, we want to introduce a revolutionary new retail concept in Thailand,” said Chadatip Chutrakul, CEO of Siam Piwat, which also owns and operates Siam Paragon and Siam Center.

“We invited Nendo (Japanese Design Studio) to provide the inspirational design concept for Siam Discovery because Siam Piwat looks at the future from a global perspective rather than just the potential of the Thai market,” Chadatip said. “Our role as a retailer has advanced to another level and become one of managing visitors’ experiences and emotions at the destination, rather than just one of managing products, categories and displays”, Chadatip stressed.

1 year after the reopening, Siam Discovery is expected to welcome 100,000 visitors a day, of whom approximately 65% will be local shopper sand the remaining, foreign tourists.

Source: The Nation, February 24th 2016
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