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Thailand Industry – Fitness First Splurges B1bn to Expand

By on Apr 09, 2015 in Retail

Thailand Industry - Fitness FirstBritish-based Fitness First (Thailand) plans to spend 1 billion baht this year to open four new fitness clubs. This area of Thailand industry is set to grow. Managing director Mark Buchanan said Fitness First would continue to invest more in Thailand, despite the local economic slowdown. “Health-related businesses still have huge room to grow, because Thais are more health-conscious,” he said.

Mr Buchanan said four more gyms were planned this year to reinforce its brand and network, at Crystal SB mall on Ratchaphruek Road, AIA Capital Center, CentralPlaza Rama 2 and Crystal Park. It also expects to move the gym at Fashion Island to The Promenade mall on Ram Intra Road.

The Thai fitness business is worth 5 billion baht with 200,000 members and 480 operators nationwide. It is predicted to grow by 10-20% per year. There is vast potential to grow, but fitness operators need quality human resources and attention to customer concerns as the industry faces a labour shortage.

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Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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