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Thailand Industry – Major Eyes Further Regional Expansion

After premiering its first high-end Bt150-million cinema in Phnom Penh this week, Major Cineplex Group, Thailand’s largest movie-theatre chain, will continue to invest with its partners in 100 cinemas in Cambodia, Laos and Myanmar by 2020.  Major Cineplex and its local partner Platinum Cineplex are earmarking Bt500 million for 50 cinemas in Phnom Penh in five years to serve increasing demand from about 4 million residents and expatriates in this growing city.  The group is also eyeing Siem Reap, a world-famous destination in Cambodia welcoming more than 4 million tourists a year.

The expansion in Cambodia is driven by a 70:30 joint venture of Major Cineplex and Platinum Cineplex.  Through this cornerstone partnership, Major Cineplex will jump into Laos and Myanmar in the near future, Vicha said. Vicha said the new cinema in Cambodia would be a key outlet in the bid to distribute Thai movies in this market.

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