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Thailand Industry – Tourism in Pattaya expected to contract

By on Sep 05, 2014 in Hotel-Tourism, Resorts

Thailand industry tourism business in Pattaya is expected to decline this year, with the number of visitors likely to fall by 300,000 to 8.8 million and income predicted to come in at Bt90 billion, down 10 per cent.  Sinchai Wattanasatsaton, president of the Pattaya Business and Tourism Association, said yesterday that tourism business in the resort city had dropped by 20-25 per cent during the current quarter compared with same period last year. “Thai tourism has been hit since the junta issued martial law, which still hurts the travel environment as tourists are not confident enough to travel to Thailand,” he added.

According to the Thai Hotels Association (THA) Eastern Chapter, hotels in Pattaya are running at an average occupancy rate of 45-50 per cent this month, some 25 per cent down on the same period last year.  Besides individual traveller numbers being down, the number of local group meetings and seminars has also fallen due to political uncertainty, said the THA. However, there are also many visitors that travel to Pattaya and stay at non-THA member properties.

To boost tourism, the THA and travel associations in Pattaya are set to run more events and activities.  One such event is the “Amazing Pattaya Festival” during August 29-31, while operators will also promote recently opened attractions such as Cartoon Network Water Park and Pipo Pony Club.

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Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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