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Thailand Industry: Yum! to Open 55 New KFC Stores in 2015

By on Jan 12, 2015 in Retail

Yum! Restaurants International (Thailand), the local operator of KFC quick-service restaurants, plans to invest about Bt1.7 billion to open 55 new stores and renovate existing outlets. Thunyachate Ekvetchavit, the company’s KFC marketing director, said that between Bt1.5 billion and Bt1.55 billion would be allocated to new-store expansion, while between Bt150 million and Bt200 million would be for renovating branches.The company currently operates 531 KFC restaurants throughout the country.

In addition to expanding the drive-through business to meet the changing needs of consumers, Yum Restaurants International (Thailand) and Central Restaurants Group, as operators of the KFC brand in Thailand, also aim to expand the dining experience with new products.

According to a survey conducted from January to September by Millward Brown Thailand, based on visits to chain restaurants in the past three months and answered by 4,067 respondents, KFC was still the market leader with a 51-per-cent share among such restaurants in Thailand during the period.

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