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TSCA Eyes Tourism Drive

By on Sep 30, 2015 in Property News, Retail

The Thai Shopping Center Association (TSCA) will join the Tourism and Sports Ministry in a campaign to encourage more foreign visitors to shop in Thailand.

TSCA president Wallaya Chirathivat said the group’s representatives will meet Tourism and Sports Minister Kobkarn Wattanavrangkul in the coming weeks to create a marketing drive that will stimulate spending by foreign tourists through the end of the year.

The shopping mood in Bangkok and other Thai tourism destinations has picked up since the Erawan Shrine bombing on Aug 17. Foreign tourists are feeling better about travelling and shopping here, but their confidence is not completely back to normal.

Therefore, the TSCA will ask the government to arrange a big shopping campaign to stimulate spending from foreigners.

At the same time, shopping centres themselves will launch campaigns to draw foreign tourists into stores during the upcoming festive season.

Apart from promotional campaigns, the TSCA will strive to restore confidence in security by adding more CCTV cameras and employing at least 5,000 security guards in the Ratchaprasong area.

We believe the number of foreign tourists will return to normal by the end of this year,” Ms Wallaya said.

“Apart from measures to stimulate tourist arrivals to Thailand, the government should act fast to reduce the import tax on luxury goods and attract shoppers with high spending power, particularly from China, Indonesia, Vietnam and Russia.”

In her view, the import tax reduction should start with cosmetics and perfume before widening to other categories.

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Source: Bangkok Post – 30 September 2015

Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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