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World-class Live Show Planned for Chon Buri

By on Jan 22, 2016 in Property News, Retail

Thai start-up firm Panjaluck Pasuk has teamed up with entertainment companies Scenario and Baan Rig along with creative, multimedia and projection-mapping specialists to erect a Bt1-billion theatre for staging a world-class live show in Chon Buri province to attract both Thai and international tourists.

Led by Siriwat Vongjarukorn, president of MFEC, Panjaluck Pasuk initiated cloud funding in October 2014. To date, the company’s cloud sourcing has brought in Bt500 million from local investors and top executives along with a number of specialists in the entertainment industry to present “KAAN – A Spectacular Cinematic Live Experience”.

This project is now under construction, and is expected to open in December. Located on 10 rai (1.6 hectares) in Nong Prue, Bang Lamung district, in Chon Buri province near Pattaya, the site will consist of a 1,400-theatre called “The D’Luck Cinematic” and lifestyle commercial areas.

Further investment will come either from new cloud funding or bank loans.

Siriwat, who is also chairman of the board of Panjaluck Pasuk, said yesterday that his company had partnered with Scenario, an entertainment company; Baan Rig, an internationally renowned entertainment-rigging and special-effects specialist; Xtreme Plus, a world-class provider of interactive-multimedia and projection-mapping expertise; and creative house Sanookdee Thaweesuk to create “KAAN Show”, which was inspired by famous figures of Thai literature, namely Ramayana, Prince Aphai Mani and Krai Thong.

Targeting both foreigners and Thais, who will account for 70 per cent of the audience, particularly families, the 90-minute performance will offer a unique experience with cutting-edge light and sound technology, fascinating storytelling, and excitement from a highly experienced acrobatic team, the organisers say.

Ticket prices start at Bt2,000 per seat.

“I believe in the potential of the tourism industry in Pattaya, particularly after the opening of U-tapao Airport to commercial airlines. This will bring more foreign tourists into this region,” managing director Karnkridit Nimsombun said.

Karnkridit said domestic tourists were also important, so the company had designed this project to welcome local sponsors. By the end of next year, it targets revenue of Bt700 million to Bt800 million. To make that happen, the theatre should have an average occupancy rate of 60-70 per cent.

Apart from sales from tickets and merchandise, the company is looking for revenue from sponsors and business partners.

Siriwat said that with support from Maybank Kim Eng Securities (Thailand), the company was planning to list on the Stock Exchange of Thailand in three years.

After that, the company will expand its business to other key tourist destinations such as Bangkok, Phuket and Chiang Mai.

Source: The Nation – 22 January 2016

Nora has been in the Corporate Communications arena for a number of years. Nora's role is to communicate all newsworthy items that are of a PR nature.

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