Article | Intelligent Investment
CBRE Phuket: Property Research, Consulting and Residential Sales
More than two decades of dedicated experience across research, consulting and residential sales in Phuket
October 1, 2026
CBRE has operated in Bangkok for 38 years and opened a dedicated Phuket office in 2004. That local presence, combined with CBRE's national research and consulting infrastructure, has built a track record in the Phuket property market that spans market research, development consultancy and residential sales across the full range of residential segments, from entry-level to luxury and branded residences.
Few firms operating in Phuket combine all three functions—research, consulting and sales—under one team. That combination means the market data behind a development recommendation and the transaction experience behind a sales listing come from the same source, giving developers and clients approaching Phuket real estate investment a clearer, more current picture than research alone can provide. This integrated approach helps both developers and investors navigate the evolving Phuket property market with greater confidence.
The figures below reflect the scale of that work over the past four years alone.
This Phuket property consulting work typically involves assessing demand and pricing for a specific site, benchmarking a proposed project against comparable developments already active in the Phuket property market and advising on unit mix, positioning and phasing before a developer commits to a design or launch timeline.
Many of these projects have since launched successfully and are now moving into phase two of development. Others are in the planning stage, with further project launches expected over the next 12 months.
By combining research data with the sales team's transaction database, CBRE Consulting works from direct market evidence rather than estimates alone, giving developers a clearer basis for planning new projects in the Phuket property market and supporting more informed Phuket real estate investment decisions.
Phuket luxury real estate extends well beyond condominiums, and the high-end villa market is a particular area of strength for CBRE's Phuket team, contributing directly to the eight villa and condominium projects CBRE has represented as sole or lead agent over the past four years. As with condominiums, this work draws on the same research and consulting infrastructure that supports CBRE's broader Phuket practice, giving developers a data-backed view of demand and pricing before launch and buyers direct access to some of the island's most established villa projects.
Entry-level and mid-range condominiums, which continue to attract rental yield-focused buyers and first-time investors, are covered by the same combined research and sales expertise. That full-market view means project recommendations are supported and benchmarked against what's happening across the wider Phuket property market.
Several individual transactions have ranked among the largest residential sales recorded in Phuket, giving the sales team direct, current insight into buyer behavior across the Phuket luxury real estate market, insight that feeds back into the research and consulting side of the business and shapes how new projects are positioned and priced before they launch.
CBRE is currently the lead sales agent for The Standard Residences, Phuket Bang Tao and Peylaa Phuket, Autograph Collection Residences.
Branded residence buyers tend to weigh brand standards and management quality as heavily as the property itself, which is part of why this segment suits CBRE's combined research and sales approach—CBRE understands both what a brand partnership adds to a project's positioning and how that translates into an actual sale.
Phuket branded residence supply continues to grow across the island, and CBRE tracks that expansion from both sides: advising developers on where new brand partnerships make sense, and representing buyers and developers once units come to market.
From Phuket property research and development consulting to residential sales and Phuket branded residence representation, CBRE works across the full lifecycle of a project, from initial market study through to final sale. Whether supporting developers, landowners or investors evaluating opportunities in the Phuket property market, CBRE combines research depth, consulting expertise and transaction experience to support informed Phuket real estate investment decisions.
Key Takeaways:
Few firms operating in Phuket combine all three functions—research, consulting and sales—under one team. That combination means the market data behind a development recommendation and the transaction experience behind a sales listing come from the same source, giving developers and clients approaching Phuket real estate investment a clearer, more current picture than research alone can provide. This integrated approach helps both developers and investors navigate the evolving Phuket property market with greater confidence.
The figures below reflect the scale of that work over the past four years alone.
- 30+ clients served with research and consulting studies
- 8 villa and condominium projects as sole or lead agent
- Nearly 400 residential transactions handled with a total transaction value of over THB 9 billion
- Largest single residential sale transaction: over THB 240 million
Phuket Property Market Research and Development Consulting
CBRE's Phuket property research and consulting practice has advised a broad client base across mixed-use, condominium and villa projects, spanning the Phuket property market from entry-level developments to Phuket luxury real estate.This Phuket property consulting work typically involves assessing demand and pricing for a specific site, benchmarking a proposed project against comparable developments already active in the Phuket property market and advising on unit mix, positioning and phasing before a developer commits to a design or launch timeline.
Many of these projects have since launched successfully and are now moving into phase two of development. Others are in the planning stage, with further project launches expected over the next 12 months.
By combining research data with the sales team's transaction database, CBRE Consulting works from direct market evidence rather than estimates alone, giving developers a clearer basis for planning new projects in the Phuket property market and supporting more informed Phuket real estate investment decisions.
Phuket Property Market Segments
CBRE's Phuket sales team has more than two decades of experience in the market and works hand in hand with the consulting team to provide detailed insights and actionable recommendations across every segment of the condominium and villa market. Recent transaction activity has concentrated in high-end and luxury condominium developments, alongside Phuket branded residences—a fast-growing segment attracting buyers seeking hotel-grade management alongside ownership.Phuket luxury real estate extends well beyond condominiums, and the high-end villa market is a particular area of strength for CBRE's Phuket team, contributing directly to the eight villa and condominium projects CBRE has represented as sole or lead agent over the past four years. As with condominiums, this work draws on the same research and consulting infrastructure that supports CBRE's broader Phuket practice, giving developers a data-backed view of demand and pricing before launch and buyers direct access to some of the island's most established villa projects.
Entry-level and mid-range condominiums, which continue to attract rental yield-focused buyers and first-time investors, are covered by the same combined research and sales expertise. That full-market view means project recommendations are supported and benchmarked against what's happening across the wider Phuket property market.
Phuket Luxury Property Sales Track Record
CBRE's dedicated Phuket sales team has built an extensive track record in the market, with particular strength in Phuket luxury property sales, serving as sole or lead agent across a concentrated portfolio of villa and condominium projects in Phuket's luxury segment.Several individual transactions have ranked among the largest residential sales recorded in Phuket, giving the sales team direct, current insight into buyer behavior across the Phuket luxury real estate market, insight that feeds back into the research and consulting side of the business and shapes how new projects are positioned and priced before they launch.
Phuket Branded Residences Market
Phuket branded residences are one of the fastest-growing segments of Phuket's property market and CBRE Thailand has built specific experience here, both in consulting and in sales representation.CBRE is currently the lead sales agent for The Standard Residences, Phuket Bang Tao and Peylaa Phuket, Autograph Collection Residences.
Branded residence buyers tend to weigh brand standards and management quality as heavily as the property itself, which is part of why this segment suits CBRE's combined research and sales approach—CBRE understands both what a brand partnership adds to a project's positioning and how that translates into an actual sale.
Phuket branded residence supply continues to grow across the island, and CBRE tracks that expansion from both sides: advising developers on where new brand partnerships make sense, and representing buyers and developers once units come to market.
From Phuket property research and development consulting to residential sales and Phuket branded residence representation, CBRE works across the full lifecycle of a project, from initial market study through to final sale. Whether supporting developers, landowners or investors evaluating opportunities in the Phuket property market, CBRE combines research depth, consulting expertise and transaction experience to support informed Phuket real estate investment decisions.
Frequently Asked Questions
Is Phuket a good market for real estate investment?
Phuket's real estate investment market spans everything from entry-level condominiums to luxury villas and branded residences. CBRE has served more than 30 clients through Phuket research and consulting studies over the past four years alone, giving developers and investors a data-backed view of demand and pricing across every segment of the Phuket property market.What segments does CBRE cover in the Phuket property market?
CBRE covers the full range of Phuket's residential market, from entry-level and mid-range condominiums to high-end and luxury developments, branded residences and luxury villas.Does CBRE provide market research for developers planning projects in Phuket?
Yes, CBRE has been studying the Phuket market for more than two decades, and over the past four years alone has delivered research reports, consulting studies and development recommendations to more than 30 clients across mixed-use, condominium and villa projects. CBRE also covers hospitality, commercial (retail and office) and specialist sectors such as sport, wellness and education.Does CBRE offer development consulting for new projects in Phuket?
Yes. CBRE's Phuket property research and consulting practice advises developers on demand, pricing, unit mix, positioning and phasing before a project reaches design or launch, drawing on comparable developments already active in the Phuket property market.What is CBRE's residential sales track record in Phuket?
CBRE's dedicated Phuket sales team has been sole or lead agent on eight villa and condominium projects over the past four years, handling nearly 400 transactions worth more than THB 9 billion, including a single sale exceeding THB 240 million.Which branded residence projects does CBRE represent in Phuket?
CBRE is the lead sales agent for The Standard Residences, Phuket Bang Tao and Peylaa Phuket, Autograph Collection Residences.What makes CBRE's approach to Phuket real estate investment different?
CBRE has operated in Phuket since 2004, part of more than 38 years active in the Thailand market, and is one of few firms in the market that combines research, consulting and sales under one team, meaning the market data behind a development recommendation and the transaction experience behind a sales listing come from the same source.Key Takeaways:
- CBRE has operated in Phuket since 2004, combining Phuket property research, consulting and residential sales under one team.
- Over the past four years, CBRE has served 30+ clients through research and consulting assignments and handled nearly 400 residential transactions valued at more than THB 9 billion.
- CBRE works across the full Phuket property market, from entry-level condominiums to Phuket luxury real estate and branded residences.
- Developers and investors benefit from insights supported by both market research and real transaction data.
- CBRE provides expertise across Phuket real estate investment, development consulting, Phuket luxury property sales and Phuket branded residences.
Request a Phuket Market Insight Consultation
Contact CBRE today to request a tailored market insight report or schedule a direct consultation for your next project or acquisition in the Phuket property market. Whether you need Phuket property research, development consulting or sales representation, our team is ready to help.
Disclaimer:
At CBRE, we prioritize the accuracy and integrity of our market information. While we use generative AI tools to assist in the composition and optimization of its presentation, all information is based on proprietary research and the profound insights from our experienced property professionals. Every article undergoes a thorough human review and fact-check to ensure it meets our standards for professional quality and technical accuracy.