Thailand's Real Estate Gains Global Recognition

Thailand's Real Estate Gains Global Recognition, Attracting Growing Foreign Investment: CBRE Thailand Showcases 6 Branded and Luxury Residential Projects in Taipei

Artitaya Kasemlawan, Head of Residential Sales – Project, CBRE Thailand, summarized that Thailand continues to strengthen its position as one of Asia Pacific’s most attractive destinations for international real estate investment, combining vibrant city living, a world-class lifestyle and strong long-term value. Thailand has gained increasing international recognition in the luxury residential sector. The Asia Pacific region accounts for 23% of global branded residences, making it a joint global leader with North America when both completed and pipeline projects are considered; Phuket and Bangkok rank fifth and seventh globally, respectively.

Thailand offers a unique dual proposition: dynamic urban investment and globally recognized resort living. Bangkok attracts investors as a regional hub through its modern infrastructure, expanding mass transit, strong international connectivity and consistent capital growth potential. Meanwhile, Phuket stands out as a premier resort destination, offering international tourism-driven demand, luxury lifestyle, branded residences and attractive investment returns. Thailand’s overall appeal is further supported by competitive pricing, high-quality health care and education, rich culture and a lifestyle that seamlessly blends city and nature.

Foreign demand remains a key market driver for Thailand's real estate. Twenty-five percent of total transaction value nationwide comes from foreign buyers, rising to 35% in resort destinations. Buyer profiles are also diversifying. Taiwanese buyers rank fourth and represent a growing segment, with transaction value increasing an average of 27% annually between 2023 and 2025. Thailand continues to gain popularity among Taiwanese buyers due to geographic proximity and accessibility, attractive entry pricing compared to global markets, lifestyle alignment and long-stay appeal. With increasing participation and a widening buyer base, Taiwanese investors are expected to further diversify their real estate portfolios and play a more significant role in Thailand’s real estate market. 

In Q1 2026, Bangkok’s downtown condominium market continued to show strong fundamentals. Completed projects in prime CBD areas such as Sukhumvit and Riverside showed high sales rates of 90% and 95%, respectively. Sales of under construction projects also performed well, with Sukhumvit at 51% and Riverside at 40% sold. Among completed projects, luxury and super-luxury developments achieved sales rates of 95% and 86%, respectively, while pipeline luxury and super-luxury projects reached 72% and 82%, respectively. This consistent demand reinforces Bangkok’s position as a mature, resilient market offering investment-grade projects.

Phuket has experienced exceptional market momentum in recent years, with condominium sales reaching a record high in 2025. Supported by strong international demand and a well-established tourism ecosystem, Phuket continues to attract global investors seeking both lifestyle and returns, with gross rental yields of 6%–11%* for condominiums.

Leading residential projects in Thailand include prime CBD options such as InterContinental Residences Bangkok Asoke, offering premium urban connectivity; Four Seasons Private Residences Chao Phraya River, an iconic branded riverside development; and Mulberry Grove Sukhumvit, offering multigenerational living in a prime Sukhumvit location. Resort and lifestyle destinations include PEYLAA Phuket, Autograph Collection Residences, a branded resort near Bang Tao Beach; SASARA Hua Hin, absolute beachfront luxury residences in a highly sought-after location; and ONCE Wongamat, Pattaya, offering high-rise sea view residences in a high-growth coastal area. Together, these projects highlight Thailand’s strong offering across urban, resort and branded residential segments.

CBRE Thailand, in collaboration with Taiwan Sotheby’s International Realty, is hosting an exclusive showcase event, “Thailand: A New Chapter Begins,” in Taipei on July 3–4, 2026, from 1:30–5 p.m. at W Taipei (Strategy Room 1). This event will introduce Taiwanese investors to a curated portfolio of premium residential developments in Bangkok and key resort destinations including Phuket, Hua Hin and Pattaya, alongside insights into Thailand’s evolving property market. Prices start at TWD 7.4 million* or THB 7.6 million*, Artitaya added.

Disclaimer: 

*Investment in foreign real estate involves risk. Investors are advised to carefully review all marketing materials and exercise due diligence before proceeding with any transaction.

*Prices are subject to exchange rate fluctuations (TWD 1 = THB 1.03)

Click here to read the Chinese version.